You need to pitch a new project to leadership; what structure should your pitch follow?

• A. Problem, proposed solution, expected impact, required resources, risks, timeline, and success metrics; end with a clear ask.
• B. A long appendix without a clear main point
• C. Personal anecdotes about past successes
• D. A detailed technical appendix with no summary

Answer: (A)

When pitching to leadership, structure matters because it guides decision-making with a clear, outcomes-focused narrative. Present the problem you’re solving, then the proposed solution, followed by the expected impact and value. Next, outline the resources you’ll need, address risks and how you’ll mitigate them, provide a realistic timeline, and define how you’ll measure success. Finish with a clear ask that specifies what you’re requesting and why it’s worth approving. This flow helps leaders quickly grasp why the project matters, what it will cost, and what commitments are required, making it easier to decide.

Options that rely on a long appendix without a main point, on personal anecdotes, or on a detailed technical appendix with no summary don’t provide that concise, decision-ready narrative and can obscure the key message.