Which outline describes a four-week advocacy action plan focusing on a single goal?

• A. Week 1: identify goal; Week 2: gather data; Week 3: plan messaging; Week 4: follow-up.
• B. Week 1: define goal and gather data; Week 2: craft message and identify allies; Week 3: request meeting and present; Week 4: follow-up, adjust plan, and document outcomes.
• C. Week 1: develop personal skills; Week 2: ignore data; Week 3: escalate; Week 4: celebrate.
• D. Week 1: define the goal; Week 2: postpone; Week 3: present; Week 4: finalize.

Answer: (B)

A strong advocacy plan is cleanly focused on one goal and moves through a logical, week-by-week sequence from understanding to action to follow-up. In this four-week plan, starting with defining the goal and gathering data sets a solid foundation: you know exactly what you’re aiming to achieve and you’ve collected evidence to support it. Then you shift to shaping the message and lining up allies, which helps you communicate effectively and build the support you’ll need. The third week is about taking concrete action—requesting a meeting and presenting your case—so the plan converts preparation into an actual advocacy push. Finally, the fourth week emphasizes follow-up, adjusting the approach as needed, and documenting outcomes, which closes the loop, keeps momentum, and creates accountability.

This structure makes sense for a single goal because every step reinforces that objective: you base your persuasive effort on data, you ensure the message resonates with others by involving allies, you move into formal outreach, and you measure results to improve or confirm progress. Other options tend to mix in unrelated activities (like personal skill drills or escalation), omit critical steps (such as data gathering or follow-up), or introduce postponement that slows momentum, which weakens focus and effectiveness toward a single goal.